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Sydney Fish Market is proud to
announce the launch of Market PrideŽ, a new range of chilled
premium seafood products which make cooking and enjoying quality Australian
seafood more convenient than ever. Drawing on the tradition and resources of
the largest working fish market in the Southern Hemisphere, the Market
PrideŽ range matches outstanding premium ingredients with
healthy, simple and tasty recipes to create exceptional seafood meal options.
Designed for both established seafood lovers and those who have never
attempted home-cooked seafood, the Market PrideŽ range will be
available at independent seafood retailers from 30 July, 2008.
Fish is a delicious source of
protein, Omega 3 fatty acids, iron, iodine and some
vitamins and are also low in saturated fat. Most consumers are aware of
the benefits of enjoying seafood twice a week, but many are not sure how to
go about preparing it. With its convenient packaging and simple recipes the Market
PrideŽ range has been specifically created to allow consumers to
enjoy these benefits as effortlessly as possible.
Established in 1945, Sydney
Fish Market has a proud heritage as a leader in the Australian Seafood
industry and the values that have built that reputation - tradition, trust
and excellence - are an important part of the Market PrideŽ brand.
This extends not only to the Market PrideŽ commitment to deliver
convenient, tasty and quality Australian seafood products, but also ensures
that all Market PrideŽ products are sourced in accordance with
Sydney Fish Markets sustainability principals outlined on www.sydneyfishmarket.com.au
Whether its a tasty
mid-week meal of Seafood Chowder with Thyme Mini Damper or sumptuous Seafood
Paella for a weekend dinner party, the Market PrideŽ range can
be used to create quality seafood meals for any occasion. Each product
contains a high-percentage of Australian seafood with minimal preparation
needed. Theres no skinning, boning or portioning required.
The initial range of Market
PrideŽ varieties include,
Australian Seafood Medley
Szechuan Pepper & Salt Squid
Sea Mullet Chermoula Fish Cakes
Mediterranean Morwong Fish Cakes
Silver Warehou & Atlantic Salmon Fish Cakes
Prawn Bisque
Seafood Chowder New England Style
Working with leading food consultant and cookbook author Brigid Treloar, Sydney Fish Market has made the Market PrideŽ range even easier to enjoy by creating a number of distinctive Market PrideŽ recipes to compliment each product.
These recipes are a great way for consumers to explore and experience the
quality and flexibility of the Market PrideŽ range with dishes
including Prawn Bisque with Lemon Herb Yoghurt and Pita Toast, Seafood Corn
Chowder with Baby Spinach, Spanish Seafood Hot Pot, Basil & Olive Seafood
Pizza, Szechuan Pepper and Salt Squid with Tzatziki, Silver Warehou &
Atlantic Salmon Fish Cakes with Avocado & Caramelised Onion. One recipe
matching each product will be printed on the product pack and additional
recipes are available at www.marketpride.com.au
Market PrideŽ will be available from independent seafood retailers throughout Sydney and regional New South Wales from 30 July, 2008. This includes independent seafood retailers on-site at Sydney Fish Market.
For publicity inquiries contact:
Damon Eggleton, Amanda Fry or Mel Guyatt @ 6dc
ph: 02 9280 16000 m: 0408 676 112
e: damon@6dc.com.au
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