Branding Australian Seafood - Industry Information Package : Seafood Services Australia

Branding Australian Seafood - Industry Information Package

Recent surveys suggest that most Australian consumers have a strong preference for Australian seafood but cannot readily identify where the seafood they are purchasing is sourced. The Australian seafood industry now has access to the most trusted and recognised symbol for produce that is truly Australian.

Seafood Services Australia (SSA) and Seafood Experience Australia (SEA) are working in partnership with Australian Made Campaign Limited (AMCL) to provide a cost effective marketing platform that will allow Australian seafood producers to:

clearly brand and promote Australian products,
effectively label and readily identify Australian products in domestic markets,
build the market profile and brand recognition of Australian products in international markets.

The marketing platform will use the well established and trusted "Australian Made, Australian Grown” (AMAG) brand and logo to promote locally produced seafood.

To download a copy of "Branding Australian Seafood – a Guide to Australian Made, Australian Grown for the Australian Seafood Industry" – Visit http://www.seafood.net.au/page/?pid=465

**INTRODUCTORY OFFER**

As an introduction to the AMAG Campaign, the "Building capacity to promote Australian seafood” project* will refund eligible Australian seafood businesses up to 50 per cent of the cost of new AMAG licences, to a maximum of $125 per business.

For additional information contact:

Seafood Services Australia on 07 3633 6777 or

Seafood Experience Australia on 0419 528733

Australian Made Campaign Limited on 1800 350 520

*The ‘Building Capacity to Promote Australian Seafood Project’ is an initiative of Seafood Services Australia (SSA) and Seafood Experience Australia (SEA). The project is jointly funded by SSA and the Australian Government Department of Agriculture, Fisheries and Forestry (DAFF) under its Promoting Australian Produce Program (PAP).

Issued: Thu Jan 21 13:22:50 EST

Reference-id: SSANEWS0263

News archive: For more news stories visit the SSA News Archive

Seafood Services Australia is a not for profit company supported by the Australian seafood industry and the Australian Government through funding from the Fisheries Research and Development Corporation.

		seafood.net.au Ph: 1300 130 321 Fax: 1300 130 743 ssa@seafoodservices.com.au
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